Paris Fashion Week parties have become more about the attendees than the products.
To create a unique Paris Fashion Week experience that highlights Hermès watches without utilizing influencers.
The French philosophical theory of La durée describes time as: "Ineffable, and can only be shown indirectly through images that can never reveal a complete picture. It can only be grasped through a simple intuition of the imagination."
The anamorphic installations are installed above the clear blocks on the entrance wall. Each block will support a different timekeeping device used throughout history.